Gen X Amplified with Adrion Porter

Gen X Amplified is the premier podcast dedicated to the powerful generation between the boomers and millennials. The podcast features valuable insights and conversations with world-renowned Gen X thought leaders including: Marie Forleo, Jon Fortt, Gretchen Rubin, Lindsey Pollak, Tara Jaye Frank, Carmine Gallo, Brian Solis, and many others.
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Gen X Amplified with Adrion Porter





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Apr 30, 2020

On this episode of Gen X Amplified, we are excited to have another special Gen X Amplified LIVE conversation that's all about generations!

That's because I am  joined by Marcie Merriman, who is the Americas Cultural Insights & Consumer Strategy Leader at EY (Ernest & Young). And will be discussing not only her professional journey as a Gen X leader, speaker, and strategist for one of the largest professional services in world, but also the impact of Gen Z in both today's workplace and in the future of work.

Marcie Merriman is EY Americas Cultural Insights & Customer Strategy Leader. She is an internationally recognized leader in cultural anthropology and brand strategy, having her work frequently featured in news publications.

For over 25 years she has been working with teams to anticipate disruption and propel growth through human-centric strategies. She leads practices focused on helping organizations understand the nuances of human behaviors and the organizational implications that can be addressed through improved experiences, including the deployment of digital technologies.

Prior to joining EY, Marcie was an executive at a global fashion retail company and a successful business leader and entrepreneur.

Marcie earned an MBA from Case Western Weatherhead School of Management and a bachelor’s degree in Social Science, International Studies, Anthropology & Sociology from Michigan State University.

(Above bio courtesy of

Resources mentioned in this episode:

Marci's Personal Theme Song

Thank you for watching and listening!

Apr 24, 2020

On this episode of Gen X Amplified, we are having another special conversation with speaker, author, champion for women, and the newly appointed Chief Executive Officer of Ebony & Jet MagazineMichele T. Ghee.

And we will be chatting about the power of nurturing strong relationships, and also how to be resilient during difficult and uncertain times. Such as the current coronavirus pandemic that all of us are going through right now.

Michele T. Ghee is a strategic force inside and outside the bounds of corporate america, having managed more than a billion dollars in revenue for some of the world’s largest media companies including: CNN, A&E, The History Channel, The Weather Channel, and BET Networks/BET Her.

Michele now currently serves as the new Chief Executive Officer of the legacy brands Ebony and Jet. Both are iconic and legacy brands founded by John H. Johnson, that celebrate the life of Black America.

Michele is also the author of Stratechic: Life and Career Winning Strategies for WomenStratechic 2.0: Her Plan. Her Power. Her Purpose, and SUCCESS On Your Terms.

Michele has received a host of honors including the ADCOLOR Change Agent Award, American Advertising Federation Mosaic Role Model of the Year Award, She Runs It Working Mother of the Year Award Class of 2018, and most recently, a Multichannel News 2019 Wonder Woman.

Over her 20-year career, Michele’s passion for excellence has allowed her to master the following critical skills: leadership, diversity and inclusion, strategy, transformation (personal and professional), revenue generation, teamwork, work-life balance, and relationship building. And she has spent the last several years speaking across the country and sharing her knowledge with vast audiences.

She is also the proud wife to Tony and blessed mom of Taylor and Jordan.

Resources mentioned in this episode:

Michele’s Personal Theme Song

Thank you for watching and listening!

Apr 8, 2020

On this very special episode of Gen X Amplified, we are featuring the video and audio from our premiere livestream event- Building Generational Bridges Through Crisis: A Candid Conversation about the Impact of COVID:19 on all generations, particularly Gen X.

And for this special conversation, Adrion is joined by two friends and phenomenal thought leaders and Gen X Amplified former guests: Lindsey Pollak, multigenerational work expert, NYT bestselling author, speaker, and Thinkers50 Radar Class of 2020, and Tara Jaye Frank, speaker, consultant, Founder at MORE THAN: A Movement, and former Hallmark Cards, Inc. executive.

Currently, we’re going through one of the most unprecedented and challenging experiences in our lifetime. The coronavirus, specifically COVID-19, has shaken all of us. from every age, and every generation – both personally and professionally.

Especially for many of us that are in that “middle” such as Gen X, are sandwiched, and building bridges between the older and younger generations… both whom we care deeply for.

And we have a great conversation about it!

Remember, as all generations, we can definitely get through these challenging times. As long as we learn together, grow together, and build together.

Resources mentioned in this episode:

Tara Jaye Frank’s COVID-19 Theme Song

Lindsey Pollak’s COVID-19 Theme Song

Thank you for watching and listening!


Apr 1, 2020

On this episode of Gen X Amplified, Adrion Porter is joined by Jon Fortt, who is the co-anchor of Squawk Alley on CNBC, and the host of the Fort Knoxx podcast. And they discuss not only Jon's professional journey as a business journalist and anchor, but also his thoughts on the current COVID-19 pandemic and its significant impact on people of all ages.

Adrion and Jon also spend time unpacking how Gen Xers are uniquely positioned to be very effective and powerful leaders that can build bridges across all generations - especially during challenging times such as these.

Jon Fortt is co-anchor of CNBC’s “Squawk Alley” (M-F, 11AM-12PM ET) broadcast live from the New York Stock Exchange. Previously, he was an on-air editor based at CNBC’s global headquarters in Englewood Cliffs, N.J. Fortt joined CNBC as technology correspondent in July 2010, working from CNBC’s Silicon Valley bureau where he covered the companies, start-ups and trends that are driving innovation in the industry. He also contributes to

He came to CNBC from Fortune magazine, where as a senior writer he covered both large technology companies— such as CiscoHewlett-Packard, and Microsoft—and trends, including cloud computing and the smartphone revolution.

Before joining Fortune in 2007, Fortt was a senior editor at Business 2.0magazine where he produced the “What Works” section.

From 1999 to 2006, Fortt wrote and edited at the San Jose Mercury News, Silicon Valley’s hometown newspaper. There he contributed to several efforts that won awards from the Society of American Business Editors and Writers.

As a personal technology writer, his coverage duties included Apple, Palm and Adobe. He also served in roles outside the business department, covering education, editing local news and developing technology strategy. As the newspaper’s senior Web editor, he helped develop a blog and podcast network, managed the creation of multimedia projects and served on the board of the Associated Press Managing Editors.

Fortt graduated from DePauw University as a Media Fellow, with a B.A. in English.

(Above Jon Fortt bio courtesy of

Resources mentioned in this episode:

Jon's Personal Theme Songs

Thank you for listening!

Mar 11, 2020

On this episode of Gen X Amplified, we have a conversation with advertising veteran, digital expert, thought leader, and awesome Gen-Xer... the one and only Ian Schafer, who joins Adrion to discuss and unpack his latest venture, Kindred, and its inaugural event Kindred 2020, which will be held on September 14-17 in San Diego.

Kindred, is an events-based startup that focuses on bringing together brands, nonprofits, and cultural leaders to accelerate sustainable, purpose-led business transformation. 

Ian Schafer has been named a "Media Maven" by Advertising Age, one of Campaign Magazine's "40 over 40",  and the "Best CEO on Social Media" by the Shorty Awards.

He has been at the forefront of media, content, advertising and marketing since 1997 - including being the founder, CEO, and Global Chairman of the influential advertising agency Deep Focus - which had been the winner of numerous accolades including Cannes Lions, Webby, and Emmy Awards.
However, Ian recently mad a major career pivot ,and is now focused on harnessing the collective power of culture to make positive impact in the world through his new venture as the co-founder and CEO of Kindred.
During this episode Ian talks about not only his professional journey as an entrepreneur, but also why his passion for making social change led him to launch Kindred. And why it's critical for businesses to join other companies, communities and cultural leaders, to embrace a purpose-led approach to accelerate solving the world's problems.

Resources mentioned in this episode:

Ian's Personal Theme Song

Thank you for listening!

Feb 11, 2020

On this episode of Gen X Amplified, highly acclaimed journalist and author Ada Calhoun joins Adrion to discuss her latest book and New York Times best­seller Why We Can’t Sleep: Wom­en’s New Midlife Cri­sis – which is an expan­sion of her viral sto­ry for Oprah​.com and a ​“gen­er­a­tion-defin­ing explo­ration of the new midlife cri­sis fac­ing Gen X women. 

In Why We Can’t Sleep, Calhoun opens up the cultural and political contexts of Gen X’s predicament and offers solutions for how to pull oneself out of the abyss—and keep the next generation of women from falling in. The result is reassuring, empowering, and essential reading for all middle-aged women, and anyone who hopes to understand them.

Resources mentioned in this episode:

Ada’s Personal Theme Song

Thank you for listening!

Feb 4, 2020

On this episode of Gen X Amplified, I have the pleasure of speaking with Melissa (McGhie) Proctor, Executive Vice President and Chief Marketing Officer of the Atlanta Hawks & State Farm Arena.

Melissa joins me on the podcast to discuss her fascinating Gen X professional story – which includes beginning her career as a ball-girl for the Miami Heat, to her current role of leading the brand for the Atlanta Hawks.

Also at the beginning of this special episode, Melissa and I briefly spend some time talking about the unfortunate and tragic passing of Kobe Bryant and his daughter Gianna – and what Kobe meant not only to us personally, but also to our generation.


Melissa Proctor serves as the Executive Vice President and Chief Marketing Officer of both the Atlanta Hawks and the State Farm Arena (the home facility of the Atlanta Hawks) .

In this role, Melissa oversees the day-to-day operations of the club’s marketing, Hawks Studios, live experience and production, brand merchandising, creative services, corporate social responsibility, brand communications and basketball development teams. She also works closely with executive leadership to provide strategy for the organization.

Beginning her career with the Turner Broadcasting System, Inc., Melissa served in brand development and strategy positions for Turner Entertainment Networks (including TNT, TBS, Turner Classic Movies (TCM), truTV and Peachtree TV), Cartoon Network and Turner Media Group. Additionally, she helped to create the first Corporate Social Responsibility division in Turner’s UK office.

Part of the NBA since high school, Melissa was the first “team attendant”/ ball girl for the Miami Heat organization, and in later years, returned to work for the Heat in the basketball operations division.

Resources mentioned in this episode:

Melissa’s Personal Theme Songs

Thank you for listening!

Jan 28, 2020

On this episode of Gen X Amplified, I chat with Walter T. Geer III, digital advertising executive, multi-patent holder, biometric lab creator, and currently the SVP, Group Creative director at TBWA/WorldHealth.

Walter joins us on Gen X Amplified to discuss his viral LinkedIn post (Yeah yeah…40 under 40 and 30 under 30. I’m not impressed…), diversity and inclusion, and why we should all focus on eliminating ageism in the workplace.

Walter T. Geer III serves as the SVP, Group Creative director at TBWA/WorldHealth – which is a leading healthcare agency collective.

A veteran of the digital advertising space, Walter holds a total of six U.S Patents for digital ad formats, and has developed ad products and implemented creative strategies for a variety of publishers and leading technology and media companies including Google, Viacom, NYTimes and MySpace.

Throughout his twenty-year career, Walter has architected market-first usability labs, applying biometric research to the development of creative executions and minimizing risk by understanding how consumer emotions and demographics impact brand engagement.

Walter’s passion also sits at the intersection of story-telling, design, technology, data, and research.

During this episode, Walter and I have a great conversation around age diversity and inclusion, and why there should be more opportunities to highlight the achievements and viability of individuals 40+. And we also get a chance to hear Walter discuss some very compelling stories of people over 40 who reached out directly to him following his post.

Resources mentioned in this episode:

Walter’s Personal Theme Song

Thank you for listening!

Jan 21, 2020

On this episode of Gen X Amplified, I am joined by Lindsey Pollak, New York Times bestselling author, keynote speaker, and one of the world's leading experts on Millennials and the multigenerational workplace.

Lindsey is here to actually discuss her latest book, The Remix: How to Lead and Succeed in the Multigenerational Workplace.  We are have a very detailed and fun conversation around generations in general, Gen Xers in politics, old movies, and just how awesome it is to be Gen X!

Lindsey Pollak is a leading expert on the Millennial generation and today’s multigenerational workplace. Often called a “translator,” she advises both young professionals looking to succeed in today’s work environment and the organizations that want to recruit, retain and engage them.

Lindsey's latest book, The Remix: How to Lead and Succeed in the Multigenerational Workplace, is much needed guide for today's workforce. In it, Lindsey combines the most recent data with own original research, as well as detailed cased studies from Fortune 500 companies and other top organizations.

Lindsey is also the New York Times bestselling author of Becoming the Boss: New Rules for the Next Generation of Leaders and Getting from College to Career: Your Essential Guide to Succeeding in the Real World.

Her speaking audiences and consulting clients have included over 250 corporations, law firms, conferences and universities, including Citi, Estée Lauder, GE, J.P. Morgan, LinkedIn, PwC, Shearman & Sterling, Yale, Harvard, Wharton and Stanford.

Lindsey’s advice and opinions have appeared in such media outlets as The TODAY Show, The New York Times, The Wall Street Journal, CNN and NPR.

She is a graduate of Yale University and is based in New York City.

Resources mentioned in this episode:

Lindsey's Personal Theme Song

Thank you for listening!

Jul 2, 2019

On this episode of Gen X Amplified, Ken Coleman, career expert, Ramsey Personality, and nationally syndicated radio host of The Ken Coleman Show joins us on Gen X Amplified to discuss his latest book, The Proximity Principle: The Proven Strategy That Will Lead To The Career You Love.

During our conversation, Ken talks about his journey of pursuing his passion for communication and how he decided to write his latest book to help other get unstuck and their career.

Ken unpacks some key nuggets from The Proximity Principle, and also provides insights on how Gen-Xers can get out of our own way, so we can achieve the professionals goals we truly desire.

Ken Coleman is a career expert, #1 national best-selling author, and nationally syndicated radio host of The Ken Coleman Show.

Ken is also the host of the Entreleadership Podcast, which is a top-rated podcast founded by the only and only Dave Ramsey. 

Pulling from his own personal struggles, missed opportunities and career successes, Ken helps people discover what they were born to do and provides practical steps to make their dream job a reality. 

The Ken Coleman Show is a caller-driven career show that helps listeners who are stuck in a job they hate or searching for something more out of their career.

Ken's second book, The Proximity Principle: The Proven Strategy That Will Lead To The Career You Love, with its practical and proven strategies, is designed to help people moving closer towards a career that they love. 

Key Takeaways:

  • What exactly is the Proximity Principle?
  • How Ken came up with the idea for the Proximity Principle framework
  • Who are the (5) five people categories that people need to be in proximity to, in order to get and seize opportunities
  • What are the key ideas you need to know in order to adopt the proximity mindset
  • Why fear, doubt, and pride are the three lies that keep many Gen X professionals in mid-career stuck and stagnant
  • Why cultivating key relationships is so key for career and professional success
  • And so much more!

Resources mentioned in this episode:

Ken's Personal Theme Song

Thank you for listening!

May 1, 2019

On this episode of Gen X Amplified, we’re excited to have tech marketing expert and proud Gen Xer, Katrina Wong, who is the VP of Marketing for Hired (

During our conversation, Katrina discusses her professional journey in the Silicon Valley tech world, leading up to her current role as Hired’s head of marketing.

Katrina also gives us some key insights about how to navigate today’s multigenerational and digital workplace as a Gen X leader. Which includes… why we all should lead by “influence” and not just by position, especially as Gen Xers.

Katrina Wong is true marketing expert with 15+ years in a variety of customer facing roles including marketing, go-to-market and revenue growth for both B2B and B2C SaaS / Enterprise software companies.

Katrina is currently the VP of Marketing at Hired (, which is a career marketplace that matches tech talent with the world’s most innovative companies. Hired combines intelligent job matching with unbiased career counseling to help people find a job they love. 

At Hired, Katrina leads all marketing efforts, including: brand development, product marketing, demand generation, user acquisition, lifecycle and retention marketing, content marketing, and communications.

Prior to becoming hired…at Hired, Katrina worked in marketing leadership positions across a variety of large organizations and other start-ups, including Salesforce, Taulia, and SAP.

Key Takeaways:

  • How Katrina’s journey transitioned from studying the life sciences field to marketing
  • Why Katrina felt the need to pursue a more purpose-driven career opportunity, which led her to Hired
  • Hear some of Katrina’s key lessons learned from working with some of the world’s preeminent tech companies
  • Why Gen X is at a critical and awesome stage in our lives as leaders, especially during this digital age
  • Why being a “servant leader” and leading by influence is the key to managing effectively in a multigenerational workplace
  • The value of peer-to-peer mentoring at work, particularly among Gen X, Millennials, and Gen Z
  • And so much more!

Resources mentioned in this episode:

Katrina’s Personal Theme Song

Thank you for listening!

Mar 19, 2019

For this value-packed episode of Gen X Amplified, Adrion is joined by Chris Hogan, #1 national best-selling author, dynamic speaker, and financial expert with Ramsey Solutions.

During this interview, Chris unpacks his latest book, Everyday Millionaires: How Ordinary People Built Extraordinary Wealth – and How You Can Too. And why having a strong belief, knowledge, and plan of action can help anyone be on the path to reach their financial goals.

Chris Hogan is a national best-selling author, podcaster, and dynamic speaker in the areas of personal finance, retirement and leadership.

A former all-American football player, he is now serving… for over 10 years… a trusted financial coach and Expert, working side-by-side with one-of the most world renowned leaders on money and business, Dave Ramsey.

As an author, his first book, Retire Inspired, has helped thousands of people learn how to change their current money situation and make wise investing decisions.

Chris’s latest book, Everyday Millionaires: How Ordinary People Built Extraordinary Lives – and You can Too, is based on the largest study of net-worth millionaires in the United States. ever conducted.

Chris also host the very popular podcast, The Chris Hogan Show, where he takes calls on retirement, investing and building wealth. With new episodes each week, Hogan educates, encourages and empowers you on your journey to becoming an everyday millionaire.

Key Takeaways:

  • Why did Chris decide to join Dave Ramsey and Ramsey Solutions after a successful career in banking, etc.
  • Why Chris and team decide to conduct largest study of millionaires ever
  • What are some of those myths that people believe when it comes to millionaires.
  • Why “sacrifice” is sometimes needed to achieve the financial goals you desire
  • What are the three (3) action points of becoming an everyday millionaire
  • Why Chris believes the best attack to budgeting and reducing debt is to attack the smallest debt first
  • And so much more!

Resources mentioned in this episode:

Chris’s Personal Theme Songs

Thank you for listening!

Mar 12, 2019

For this exciting episode of Gen X Amplified, Adrion is joined by the one and only, Mario Armstrong, who is 2X Emmy Award winner, entrepreneur, podcaster, and the creator and host and the Never Settle Show.

During this value-packed conversation, Mario takes us along his journey from launching his career, elevating his entrepreneurial ventures alongside his wife, and also launching the first ever Facebook Watch show that has won an Emmy Award.

We also discuss chat about the challenges of entrepreneurship and the recommended solutions needed to make our dreams become a reality.

Mario Armstrong is a two time Emmy Award–winning talk show host, Digital Lifestyle Expert®, and a regular contributor on NBC’s TODAY show, CNN, Dr. Oz, Steve Harvey, and Rachael Ray.

Mario is also the host of the Emmy winning Never Settle Show, the world’s first crowd-produced, live-streamed talk show with live participation from the in-studio & online audience.

Mario focuses on positivity, motivation, and tactical advice to inspire people to take action pursuing their personal and professional goals, dreams and passions. He is also a brand influencer, and a public speaker listed with Daymond John’s Shark Group Speaking Division.

His new daily podcast, entitled Wake Up and Level Up, kickstarts your day in under 5 minutes with a jolt of inspiration, advice and personal growth formulas.

When he’s not playing host, contributor, and expert, Mario is living a balanced life, playing husband and father, devouring sushi, meditating, adding to his metal lunchbox collection, and taking his “sneaker head” status to borderline obsessive levels. 

Key Takeaways:

  • Why Mario asked his wife Nicole to leave her corporate job to join him on his entrepreneurial journey
  • What were the core entrepreneurial tenets that Mario and his wife embraced to encouraged them to keep going, and never settling during those times of struggle and uncertainty
  • Hear the initial motivation and transformational moment that led to Mario launching the Never Settle Show, which is the very first Facebook Watch to win an Emmy Award.
  • Why it is so critical to START, and not wait until something is perfect before you launch
  • How passion, tenacity, and resilience are essential to achieving success and your dreams
  • Why you should find something about your passion that gets you fired up to help you move forward
  • Hear both Mario and Adrion’s affinity for the Rocky movies, and why Sylvester Stallone's story is a great inspiration for entrepreneurs and/or leaders
  • And so much more!

Resources mentioned in this episode:

Mario's Personal Theme Songs

Thank you for listening!

Mar 5, 2019

On this awesome episode of Gen X Amplified, Adrion is joined by Chip Conley, bestselling author, hospitality entrepreneur, and strategic advisor to Airbnb.

During this great interview, Chip unpacks his latest book, Wisdom@Work: The Making of a Modern Elder. Part manifesto and part playbook, Wisdom@Work outlines and amplifies a much needed conversation not only about ageism in the workplace, but also a rallying cry for those in midlife to unlock the virtues of this stage in the curve of life.

Adrion and Chip also discuss how Gen X is now in the prime sweet spot of midlife, and why that's a good thing! Especially being in the position to facilitate mutual beneficial relationships with younger generations, especially Millennials.

Chip Conley is a bestselling author, hospitality entrepreneur, strategic advisor to Airbnb, and the Founder of the Modern Elder Academy.

At the age of twenty-six, Chip founded Joie de Vivre Hospitality and turned it into the second largest boutique hotel brand in the world. After selling his company in 2010, he joined Airbnb and, as head of Global Hospitality and Strategy, Chip helped turn it into the world's largest hospitality brand.

Chip has also written numerous bestselling books including PEAK and Emotional Equations.

But his latest book, titled "Wisdom@Work: The Making of a Modern Elder," was inspired by his post-50-year-old experiences as both a mentor and unexpected intern at Airbnb. And he is here to discuss not only his journey, but deep dive into this great book.

Key Takeaways:

  • Why Chip decided to join a tech startup at this stage in his career, after successful leading his own business
  • Hear the main motivation to write a manifesto that outlined his journey and stature at Airbnb as a "modern elder
  • How to become a mentor and an intern at the same time
  • Why the years of midlife as expanded since the term's inception over 40 years ago
  • How Chip understood that soft skills and emotional acumen, generally found in elder generations, is much needed in the workplace in addition to digital skills
  • The reason Chip created and founded the Modern Elder Academy
  • How Gen X can embrace its place in the current modern multigenerational workplace
  • And so much more!

Resources mentioned in this episode:

Chip's Personal Theme Song

Thank you for listening!

Feb 26, 2019

On this awesome episode of Gen X Amplified, Adrion has a great conversation with Tara Jaye Frank, leadership development expert, speaker, writer, and consultant.

During this chat, Tara walks us through her journey from writing greeting cards as part of the Hallmark Inc. team, to her current role as a leader and entrepreneurship.

We also discuss Tara's recent project of creating the #MoreThan movement, which purpose is to to facilitate deeper understanding between disconnected people.

Tara Jaye Frank is a highly sought-after speaker, thought leader, consultant, and Leadership Development expert.

As the president of TJF Career Modeling LLC, Tara helps leaders, groups, and companies define their vision and unleash human potential.

Prior to unleashing her potential and taking the leap into entrepreneurship, Tara spent 21 years at Hallmark Cards, Inc., where she was the youngest person the company's history to be promoted into executive management, and also became Hallmark’s very first African-American female vice president.

Now as an author, in 2015 Tara published her first book titled Say Yes: A Woman’s Guide to Advancing Her Professional Purpose– which was written as a tool to help emerging leaders reach their own professional higher ground..

What’s even more fascinating is Tara's latest stroke of genius and platform for greater impact, is the launch of her new project, #MoreThan, which is a healing movement that was created to facilitate deeper understanding between disconnected people. .

Key Takeaways:

  • How Tara began her 21 years working at Hallmark Cards, Inc. initially as a greeting card writer
  • Why Tara’s decided to shift her career trajectory at Hallmark due to a personal experience
  • How Tara’s extensive leadership  experience helped prepare her for her journey into entrepreneurship
  • Why it’s very critical to establish a digital footprint if you’re looking build a strong brand
  • How Tara allocate her business projects between speaking and consulting
  • How Tara’s own frustration lead her to to launch #MoreThan movement as a counter-narrative to the world’s despair
  • Why #MoreThan is also about peaking curiosity and igniting conversations to create impact
  • And so much more!

Resources mentioned in this episode:

Tara's Personal Theme Song

Thank you for listening!

Sep 27, 2018

For the last episode before our season break, we are bringing you this special (BEST OF) episode, with our featured guest Jay Papasan, the co-author of the groundbreaking #1 Wall Street Journal, New York Times, and USA Today bestselling book, The ONE Thing.


Are you struggling with multitasking and prioritizing your most important projects - especially when it seems there are so many things to get done? Well, this episode is for you.

Jay Papasan, is the Vice President of publishing and Executive Editor at KellerINK, the publishing arm of Keller Williams Realty. He is best known for co-writing with his mentor, Gary Keller, a few best-selling books, including The Millionaire Real Estate Investor, which became a New York Times best-seller.

But their most recent book, titled The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results, has been a nothing short of a “game-changer.” It is a New York Times best-seller and has also reached #1 on the Wall Street Journal business best-seller list.

In the book, Jay and Gary outline in great detail why everyone should identify that area of your life where you want to be extraordinary (that one thing), and FOCUS on it - before you simultaneously take on other tasks.

To me, this is such a groundbreaking book. I actually put it in the same category as other watershed publications such as Good to Great by Jim Collins, Tribes by Seth Godin, and Simon Sinek's Start With Why.

During this value-packed episode of Gen X Amplified, Jay and I discuss his overall journey to becoming an author, the importance of "focus" as a leader, and why The ONE Thing is resonating with so many, even outside of the business world. This book is definitely a must-read, especially for Gen Xers with all of the opportunities and obligations we have during this power phase of our lives.

Key Takeaways:

  • That pivotal moment when Jay decided to become an author.
  • How the lack of focus can be your worst enemy for productivity.
  • What is that "domino effect" you can experience when you identify your ONE thing.
  • Why extraordinary people enjoy the overall journey in seeking mastery
  • What is the 80/20 principle when it applies to the ONE Thing?
  • Why saying NO can actually bring you better results.
  • What is Jay's ONE Thing, both personally and professionally?
  • Why the process of "goal setting" should start with the end in mind (e.g., 5 years from now), then work backwards from there.
  • And so much more!

Resources Mentioned in this Episode:

Jay's Personal Theme Song

Thank you for listening!

Sep 21, 2018

On this latest episode, I share what I call somewhat of a "rallying call" for everyone in that’s currently in that mid-career, mid-life phase (basically Gen Xers), to start, right now, at this moment understanding that NOW is the perfect time to go for your dreams and create more impact on the world.

Many of us at this stage of our career and life, feel squeezed, unsure of our future, dissatisfied with what we have accomplished...or "not accomplished", etc. This is a normal feeling. What motivated me to record this actual episode, where a few conversations I was having with colleagues and friends recently about this exact situation.

But, I truly and strongly believe that we are now in the PERFECT TIME in our lives to now make more of an impact. Whether it’s on your job, in your business, to start a business, or just better impact the lives of those you love.

Also in this episode, I talk about many Gen Xers and mid-career professionals that are doing game-changing things and making a significant impact.

Key Takeaways:

  • Why “experience” is one of the most powerful virtues that Gen Xers and mid-career professionals/leader have at our disposal
  • Why reinventing yourself is common..and important, especially at this stage in life
  • The fact that right now, more than half, approximately 51%, of all leadership roles globally are now held by Gen X
  • How to leverage new media platforms to tell your story and make an impac
  • Why there are more successful startups and businesses created by Gen X more than any other generation
  • Why it’s again... it is NEVER too late to focus on your goals and your dreams
  • And so much more!

Resources mentioned in this episode:

Thank you for listening!

Sep 12, 2018

On this new episode of Gen X Amplified, we are welcoming back a familiar voice and friend to the show. Hall of Fame keynote speaker, business advisor, and best selling author…the one and only Jay Baer is joining Adrion once again on the podcast.

For this his second visit to Gen X Amplified, Jay and Adrion discuss and unpack his latest book titled: – Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth, which he co-wrote with Daniel Lemin.

Jay Baer is an award-winner speaker, consultant, strategist and whose mission is to help businesses clone their customers. He is also a 7th generation entrepreneur, who has founded five multi-million dollar companies.

Jay is also the President of Convince & Convert, an advisory firm firm that works with the world’s most iconic brands such as The United Nations, 3M, and Hilton.

A New York Times bestselling author, Jay has written six best-selling books, including: Youtility, and Hug Your Haters – which we discussed during his previous visit to Gen X Amplified on episode #027.

On this episode we chat about why brands (both business and personal) embracing the power of “word of mouth” as an intentional strategy, which is the premise of his latest book, Talk Triggers, co-written with Daniel Lemin.

Key Takeaways:

  • That 50% of all purchases are influenced by word of mouth, up to 90% for B2B
  • A talk trigger is defined a strategic operational decision that compels word of mouth
  • Hear various examples and case studies of brands that have very memorable talk triggers
  • Who is Goldie Chan and what is one of her very visible and “colorful” talk triggers?
  • How to motivate your customers to become “volunteer” marketers for your brand
  • What is the 6-step process and framework to build a compelling talk trigger?
  • Why being and adequate and competent is not enough for brands today
  • How Jay and Daniel incorporated their very own ‘talk trigger’ for the book
  • And so much more!

Resources mentioned in this episode:

Jay’s Personal Theme Song (for now)

Thank you for listening!

Sep 5, 2018

During this latest solo episode of Gen X Amplified, I am introducing a new "theme" that I’m starting called "What I've Learned...". And for this episode I will breakdown the 5 key lessons that I learned from my time working at one of the most iconic brands ever… HBO.

I was employed at HBO from 2003-2008. And it was during that time (what many consider to be the "golden age' of HBO), I witnessed many of the inner workings of why HBO is such a successful brand.

There are many virtues I believe that are responsible for the greatness of the HBO brand, yet I wanted to focus on five (5) specific areas that are applicable to many elements of brand development in today's competitive marketplace.

So below are the 5 key lessons that I learned from working at HBO:

  1. Stay true to your brand DNA  - because brands matter

  2. Take big swings, be first, and/or disrupt the market

  3. Provide an exceptional and inviting employee experience (EX)

  4. Celebrate and deliver value to underserved markets

  5. Focus on your personal brand management and peer advocacy

As Gen Xers, our unique and extensive experience gives us plenty of valuable nuggets and lessons to help guide us. Therefore we should be intentional about taking inventory of our experiences and our journey - both personally and professionally.

When we do this, we can cull out valuable lessons and insights that help fuel our ongoing personal growth.

Key Takeaways:

  • Why the “Key Lessons I’ve Learned…” series is starting specifically with focusing on my experience at HBO
  • What are the actual 5 Lessons I learned, and why they still apply for businesses and personal brands today
  • How HBO On Demand was such a game changer in the world of subscription video on demand
  • Why employee experience (EX) is a valuable element for a brand
  • Why you (especially as a Gen Xer) should take self-inventory of your unique and vast experience to unlock key lessons learned
  • Why the value of having a unique an acute focus on your brand DNA is critical
  • And so much more!

Resources mentioned in this episode:


Thank you for listening!

Aug 22, 2018

On this latest episode of Gen X Amplified, Adrion is once again joined by world-renowned author and communications coach Carmine Gallo.

During this chat, Carmine and Adrion discuss his latest book, Five Stars: The Communication Secrets to Get from Good to Great -  and why it is important for leaders, especially Gen Xers to sharpen their skills of communication and persuasion for today's marketplace.

Carmine Gallo is the bestselling author of Talk Like TED, The Storyteller's Secret, and The Presentation Secrets of Steve Jobs.

He is an influential communication advisor for the world’s most admired brands that touch OUR lives actually every day, such as Google, Intel, Coca-Cola, Allstate, LinkedIn, and others to name a few.

A very popular keynote speaker, Carmine teaches CEOs and leaders to deliver dynamic presentations and share inspiring stories that sell products, grow brands, and motivate change.

Carmine has now released his latest book, Five Stars: The Communication Secrets to Get From Good to Great, in order to highlight and evangelize the art of persuasion in the business and leadership world. As the book states: communication is no longer a "soft" skill - it is the human edge that will make you unstoppable, irresistible, and irreplaceable, earning you that perfect rating, that fifth star. 

Carmine also writes for, and is an executive education instructor at Harvard University.

Key Takeaways:

  • Hear why Carmine decided to name his book Five Stars, and the inspiration behind the title
  • How Aristotle’s theory of persuasion is such a critical element for effective communication
  • As the CEO of your career, why you must continually improve your skills, especially the art of communication
  • Why the power of words can inspire an entire generation
  • The reason why Gen Xers are now in the “sweet spot” of life and in a great position to lead through the skill of communication
  • Why it’s important to share your origin story, especially your failures, and also how you became transformed by those experiences
  • And so much more!

Resources mentioned in this episode:

Carmine's Personal Theme Song

Thank you for listening!

Aug 16, 2018

On this latest episode of Gen X Amplified, this is another solo round. And I’m getting very tactical and actionable with empowering and educational content to help you level-up at work, in business and in life.

During this episode, I am going to be introducing a framework I’ve created that outlines in detail what I consider to be the five (5) actionable tips that will help you develop a "Powerful" personal B.R.A.N.D.™, by using our 5-point framework. 

It’s simply an acronym that actually spells out the word B.R.A.N.D. 

Build. Refine. Amplify. Nurture. Dedicate.


Are you looking to accelerate your career? Are you wanting to grow as a leader? Or perhaps you are urging to take that leap into entrepreneurship?

Well, as a professional in today’s competitive marketplace, I strongly believe that the most critical action you must take to excel as a leader, to gain more visibility, and to maximize your impact is to laser focus on developing your personal brand.

Also, it’s important to understand that “everyone is a brand.”

The difference is how you choose for it to be truly defined…either by you, or by other people.

There are methods and strategies to help shape the perception of you and your story. It comes down to being “intentional”, and the steps you take to influence how powerful and effective your personal brand can be.

So my goal was to demystify these steps, and provide a actionable framework that was simple understand:


  1. BUILD the Key Elements of Your Brand DNA
  2. REFINE Your Personal and Professional Narrative
  3. AMPLIFY Your Unique Story and Ideas
  4. NURTURE Your Network and Relationships
  5. DEDICATE Your Time to Consistent Action

Key Takeaways:

  • Learn why everyone has a personal brand and why it’s mandatory for professionals in today’s digital and competitive work environment to focus on their brand
  • Why having a logo or a nice headshot does not totally define what your brand entails
  • Hear what are the core elements of your Brand DNA (purpose, positioning, promise, values, and your brand expression)
  • Why the success of an organization is the sum of the greatness of each individual employee. 
  • Why Gen Xers should especially focus on nurturing and cultivating their relationships in the workplace
  • And so much more!

Resources mentioned in this episode:

Thank you for listening!

Aug 8, 2018

On this special “best of” episode of Gen X Amplified, we are replaying our very first interview and episode for the podcast! Yes, this is how it all started – with our great conversation with Chris Brogan, New York Times Bestselling author, consultant, speaker, and digital marketing expert.

Chris Brogan is president of Chris Brogan Media, offering business and marketing advisory help for mid to larger sized companies. He also helps small business owners through classes and webinars at Owner Media Group. Chris is a sought after keynote speaker and the New York Times bestselling author of nine books and counting. His next book is about how companies can extend trusted relationships using AI, blockchain, chatbots, IoT, and video.

Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more.

He’s appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. Tony Robbins had Chris on his Internet Money Masters series.

Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 power influencer online.

During this episode, we discuss many valuable insights, including focusing on doing for others as Gen X leader, and the importance of writing multiple ideas, reading, and taking action as a business leader.

We also get to hear Chris sneak in a line from a famous 1990s sitcom opening theme!

Key Takeaways:

  • How branding is really about defining “who you are” and people relating to your personal story
  • Why the best leaders are really “servant leaders.”
  • How instant gratification for content is now the norm – and why Gen Xers must pay attention
  • Why people may be looking for even more real leadership than before
  • Why generational labels can be important, but individuality should still co-exist
  • What the generation after Gen Z may be called?
  • The reasons why Chris’parents are not the typical Baby Boomer
  • And so much more!

Resources mentioned in this episode:

Chris’s Personal Theme Song

Thank you for listening!

Aug 1, 2018

On this latest, and very special episode of Gen X Amplified, Adrion is going SOLO. That’s right. This is a very personal solo episode of the podcast, where Adrion is going to unpack a little about his background and what his overall mission and vision is not only for the podcast, but his personal purpose.

Adrion Porter is a brand strategist, advisor, speaker, mentor, and the founder and host of Gen X Amplified. And on this solo episode, he goes into detail on his personal story. Adrion talks about his professional experience working as a marketing executive at Citi, HBO, Turner/Cartoon Network, and iDisciple.

Adrion also spends time unpacking his overall mission and purpose for Gen X Amplified, and why he is dedicated to empowering and helping Gen X leaders and mid-career professionals.

Key Takeaways:

  • Hear about the different professional experiences, especially work for big brands and media companies such as Citi, HBO, and Cartoon Network propelled Adrion to his current career
  • Why the time is NOW for Gen Xers and mid-career professionals to make massive impact on the world
  • How Gen X leaders can embrace their role as bridge builders in the workplace
  • Why Gen X Amplified is actually more than a podcast, but also his personal purpose
  • Why Gen Xers should mentor and motivate other generations, especially millennials
  • And so much more!

Resources mentioned in this episode:

Adrion’s Personal Theme Song

Thank you for listening!

Jul 25, 2018

On this latest episode of Gen X Amplified, Adrion is joined by Rodney Bullard, Vice President of Community Affairs at Chick-fil-A, Inc., and the Executive Director of the Chick-fil-A Foundation.

During this conversation, Rodney provides us with his story of growing up in South Dekalb Atlanta, GA, and becoming influenced by many life changing events that propelled him to greatness within a number of sectors – including the armed forces, law, politics, and philanthropy.

Rodney Bullard leads Chick-fil-A’s community engagement and philanthropic strategy as Vice President of Community Affairs and Executive Director of the Chick-fil-A Foundation.

Before arriving to Chick-fil-A, Rodney served as an Assistant United States Attorney prosecuting complex criminal cases. For his service, the United States Attorney General presented him with the Department of Justice Director’s Award.

Prior to this role, Rodney was selected as a White House Fellow, the nation’s most prestigious public service Fellowship. As a White House Fellow, Rodney was placed at NASA working directly for the NASA Administrator. Rodney also previously served at the Pentagon as a Congressional Legislative Liaison in the Office of the Secretary of the Air Force.

Rodney is an alumnus of the Air Force Academy, Duke Law, the University of Georgia and the Harvard Business School.

Now a published author, Rodney has recently released his first book, Heroes Wanted: Why the World Needs You to Live Your Heart Out.

Key Takeaways:

  • How Rodney’s childhood and community paved the way for his confidence and diligence in life
  • Why it’s never too late to act on your ideas and why we should focus on our own timeline for success
  • How Rodney’s first grade teacher went over and beyond to help him propel in school
  • How the White House Fellowship program became a pivotal point in Rodney’s life
  • How working for Sally Yates, the former United States Attorney General, led to Rodney actually starting and leading the Chick-fil-A Foundation
  • What Rodney calls the ” 9 Cs of an Heroic Heart”, which makes up the framework of the book
  • Why the time is NOW for Gen Xers to create change and make  a positive impact on the world
  • And so much more!

Resources mentioned in this episode:

Rodney’s Personal Theme Song

Thank you for listening!

Jul 18, 2018

On this latest episode of Gen X Amplified, Adrion is joined by Jeff Hilimire, CEO and Co-founder of Dragon Army, a mobile and innovation agency, and the Co-founder of 48in48.

During this value-packed conversation, Jeff discusses his own extensive entrepreneurial journey from building websites in college, to co-founding and leading an award winning mobile agency. Jeff also provides some key insights on millennial leadership and also establishing a purpose for both your company and your personal brand.

Jeff Hilimire is the Co-Founder and CEO of Dragon Army, a mobile and innovation company that helps clients navigate today’s connected landscape through the use of new innovations and technology.

Prior to launching Dragon Army, he founded and sold two additional marketing agencies, Spunlogic and Engauge, within a 10-year span.

Jeff is also the Co-Founder and Board Chair of a non-profit company called 48in48, where its mission is to build 48 nonprofit websites, within 48 hours in cities across the world.

A graduate of the 2013 Leadership Atlanta class and a member of the 2012 Atlanta 40 under 40 class, Jeff is also on the boards of the Metro Atlanta Chamber of Commerce and chairs the board of Central Outreach & Advocacy Center.

In addition, Jeff is on the Leadership Council and Conservation Society for Zoo Atlanta and Executive Board of The Children’s Museum of Atlanta.

In his spare time, Jeff enjoys spending quality time with his wife Emily of 19 years, and their five children.

Key Takeaways:

  • How Jeff began a career in entrepreneurship, particularly within the digital marketing and agency industry
  • The reason Jeff created both his own personal mission statement
  • Why participating in the Leadership Atlanta program was a transformational moment that changed his life
  • The genesis and mission behind Jeff’s recent non-profit organization, 48in48
  • Why optimizing your time and what you focus on is key when it comes to starting and managing a business as a Gen X leader
  • Why Dragon Army implements an open communication and inspirational workplace environment
  • And so much more!

Resources mentioned in this episode:

Jeff's Personal Theme Song

Thank you for listening!


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