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Gen X Amplified with Adrion Porter

Gen X Amplified is the premier personal development and leadership podcast dedicated to the powerful generation between the boomers and millennials. Gen X Amplified is part of Adrion Porter's vision and mission to change the brand narrative of Generation X, and help Gen X professionals maximize their impact at work, business, and life. The podcast features valuable insights and conversations with world-renowned Gen X thought leaders including: Gretchen Rubin, Carmine Gallo, Paul C. Brunson, Jay Baer, Marie Forleo, Brian Solis, and many others.
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Sep 12, 2018

On this new episode of Gen X Amplified, we are welcoming back a familiar voice and friend to the show. Hall of Fame keynote speaker, business advisor, and best selling author…the one and only Jay Baer is joining Adrion once again on the podcast.

For this his second visit to Gen X Amplified, Jay and Adrion discuss and unpack his latest book titled: – Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth, which he co-wrote with Daniel Lemin.

Jay Baer is an award-winner speaker, consultant, strategist and whose mission is to help businesses clone their customers. He is also a 7th generation entrepreneur, who has founded five multi-million dollar companies.

Jay is also the President of Convince & Convert, an advisory firm firm that works with the world’s most iconic brands such as The United Nations, 3M, and Hilton.

A New York Times bestselling author, Jay has written six best-selling books, including: Youtility, and Hug Your Haters – which we discussed during his previous visit to Gen X Amplified on episode #027.

On this episode we chat about why brands (both business and personal) embracing the power of “word of mouth” as an intentional strategy, which is the premise of his latest book, Talk Triggers, co-written with Daniel Lemin.

Key Takeaways:

  • That 50% of all purchases are influenced by word of mouth, up to 90% for B2B
  • A talk trigger is defined a strategic operational decision that compels word of mouth
  • Hear various examples and case studies of brands that have very memorable talk triggers
  • Who is Goldie Chan and what is one of her very visible and “colorful” talk triggers?
  • How to motivate your customers to become “volunteer” marketers for your brand
  • What is the 6-step process and framework to build a compelling talk trigger?
  • Why being and adequate and competent is not enough for brands today
  • How Jay and Daniel incorporated their very own ‘talk trigger’ for the book
  • And so much more!

Resources mentioned in this episode:

Jay’s Personal Theme Song (for now)

Thank you for listening!

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