Info

Gen X Amplified with Adrion Porter

Gen X Amplified is the premier personal development and leadership podcast dedicated to the powerful generation between the boomers and millennials. Gen X Amplified is part of Adrion Porter's vision and mission to change the brand narrative of Generation X, and help Gen X professionals maximize their impact at work, business, and life. The podcast features valuable insights and conversations with world-renowned Gen X thought leaders including: Gretchen Rubin, Carmine Gallo, Paul C. Brunson, Jay Baer, Marie Forleo, Brian Solis, and many others.
RSS Feed Subscribe in Apple Podcasts
Gen X Amplified with Adrion Porter
2020
April
March
February
January


2019
July
May
March
February


2018
September
August
July
June


2016
May
April
February
January


2015
November
October
September
August


All Episodes
Archives
Now displaying: June, 2018
Jun 28, 2018

On this episode of Gen X Amplified, Adrion is joined by software go-to-market leader and the former CMO of Slack, Bill Macaitis. During this awesome interview, they both discuss all things tech, marketing, brand strategy, and team building.

Bill Macaitis is considered one of the most prolific marketers within the SAAS industry. He has served as the leading go-to-market executive for 3 of the fastest ever growing SaaS companies: Slack, Zendesk, and Salesforce.

At Slack, Bill served as both the Chief Revenue Officer and the Chief Marketing Officer, coming in as marketing employee #1, and building out the entire marketing, sales, customer success and customer support teams.

During his tenure, Bill was instrumental in helping Slack become the fastest growing B2B company ever hitting $100M in annual recurring revenue in just over 2 years.

Over his career, Bill has achieved a total of 5 exits . Now he enjoys helping other companies achieve hyper-growth with a unique customer centric approach. Bill is also passionate about working with CEO’s to design, recruit, interview and build out world class marketing organizations.

Bill also is a strong advocate in mission driven companies who are changing the world for the better with innovative technology and business models.

Key Takeaways:

  • Why Bill decided to pivot in career as a B2C and B2B marketing executive at Salesforce, Zendesk, and Slack
  • What lessons Bill learned working some of the most iconic software brands
  • How Bill and his team propelled Slack to become the fastest growing business software application ever
  • Hear the importance of having a strong set of brand values and collaborative team dynamics
  • Why focusing solely on lead generation is a short-term advantage and why focusing on your brand strategy better prepares you for long-term growth
  • Why cultivating the common fiber that unites each generation in your workforce is the key to better team output
  • And so much more!

Resources mentioned in this episode:

Bill’s Personal Theme Song

Thank you for listening!

Jun 28, 2018

On this episode of Gen X Amplified, we are chatting with reinvention strategist and life coach, Marshawn Evans Daniels. about her latest groundbreaking book: Believe Bigger: Discover the Path to Your Life Purpose.

During this very value-packed conversation, Marshawn and I discuss why she wrote this book as an inspirational guide for women ready to reinvent their lives and discover a higher purpose when life doesn’t go as planned.

Marshawn Evans Daniels is a reinvention strategist and life coach mentoring women around the world to live bolder in life and business. As a serial entrepreneur, TV personality, creator of the Godfidence® movement and founder of SHE Profits®, she helps women turn ideas into income and inspiration into action.

A former sports attorney, Miss America finalist, and competitor on The Apprentice, she left a high-powered law firm and turned her passion for people into a multimillion-dollar enterprise. Appearing regularly on CNN, Fox Business, and ESPN, her clients range from Rolls Royce, HPE, Nike, Home Depot, and Ernst & Young to everyday dreamers seeking to find their voice and maximize their potential.

Named Woman Entrepreneur of the Year by the Atlanta Business League, she is a graduate of Georgetown University Law Center and is admitted to practice before the Supreme Court. She is also a member of Alpha Kappa Alpha Sorority, a Harry S. Truman scholar, and a former US Ambassador to the International Summit of Achievement in Dublin, Ireland. Marshawn is passionate about purpose, futurist thinking, manifestation, entrepreneurship, and traveling the globe with her husband Jack.

Resources mentioned in this episode:

Marshawn’s Personal Theme Song(s)

Thank you for listening!

Jun 28, 2018

On this episode of Gen X Amplified, we are going to discuss why personal branding is very important in today's social media world. And to help us unpack the key tips and tactics to use, we are chatting with a content marketing and social media expert, Erik Deckers.

 

Erik Deckers is a professional writer, professional speaker, social media expert, and content marketing strategist. He is the President of Pro Blog Service, a content marketing agency.

Erik is also the author of a few bestselling books, including The Owned Media Doctrine, No BS Social Media, and last but not least, one of my favorites - Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself.

During this episode, Erik discusses his professional journey, and how it led you to his current career as an author, speaker, and business owner.

Erik and I also unpack the latest edition of Branding Yourself, and why he and his co-author Kyle Lacy decided to update the book at this time.

Key Takeaways:

  • When did Erik first decide to go into the marketing field.
  • Why he advises people to first start a blog before tackling what social media platforms to engage in
  • Why you must "fish where the fish are" to increase your chances of success for social networking
  • Hear Erik explain which social media platform is his favorite.>
  • The reason why you must focus on giving and providing value to others than receiving
  • And so plenty more!

Resources mentioned in this episode:

Erik's Personal Theme Songs!

Thank you for listening!

1