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Gen X Amplified with Adrion Porter

Gen X Amplified is the premier podcast dedicated to the powerful generation between the boomers and millennials. The podcast features valuable insights and conversations with Gen X leaders, professionals, and entrepreneurs including: Jon Fortt, Lindsey Pollak, Tara Jaye Frank, Carmine Gallo, Ada Calhoun, Melissa Proctor, and many others.
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Gen X Amplified with Adrion Porter
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Now displaying: September, 2018
Sep 27, 2018

For the last episode before our season break, we are bringing you this special (BEST OF) episode, with our featured guest Jay Papasan, the co-author of the groundbreaking #1 Wall Street Journal, New York Times, and USA Today bestselling book, The ONE Thing.

 

Are you struggling with multitasking and prioritizing your most important projects - especially when it seems there are so many things to get done? Well, this episode is for you.

Jay Papasan, is the Vice President of publishing and Executive Editor at KellerINK, the publishing arm of Keller Williams Realty. He is best known for co-writing with his mentor, Gary Keller, a few best-selling books, including The Millionaire Real Estate Investor, which became a New York Times best-seller.

But their most recent book, titled The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results, has been a nothing short of a “game-changer.” It is a New York Times best-seller and has also reached #1 on the Wall Street Journal business best-seller list.

In the book, Jay and Gary outline in great detail why everyone should identify that area of your life where you want to be extraordinary (that one thing), and FOCUS on it - before you simultaneously take on other tasks.

To me, this is such a groundbreaking book. I actually put it in the same category as other watershed publications such as Good to Great by Jim Collins, Tribes by Seth Godin, and Simon Sinek's Start With Why.

During this value-packed episode of Gen X Amplified, Jay and I discuss his overall journey to becoming an author, the importance of "focus" as a leader, and why The ONE Thing is resonating with so many, even outside of the business world. This book is definitely a must-read, especially for Gen Xers with all of the opportunities and obligations we have during this power phase of our lives.

Key Takeaways:

  • That pivotal moment when Jay decided to become an author.
  • How the lack of focus can be your worst enemy for productivity.
  • What is that "domino effect" you can experience when you identify your ONE thing.
  • Why extraordinary people enjoy the overall journey in seeking mastery
  • What is the 80/20 principle when it applies to the ONE Thing?
  • Why saying NO can actually bring you better results.
  • What is Jay's ONE Thing, both personally and professionally?
  • Why the process of "goal setting" should start with the end in mind (e.g., 5 years from now), then work backwards from there.
  • And so much more!

Resources Mentioned in this Episode:

Jay's Personal Theme Song

Thank you for listening!

Sep 21, 2018

On this latest episode, I share what I call somewhat of a "rallying call" for everyone in that’s currently in that mid-career, mid-life phase (basically Gen Xers), to start, right now, at this moment understanding that NOW is the perfect time to go for your dreams and create more impact on the world.

Many of us at this stage of our career and life, feel squeezed, unsure of our future, dissatisfied with what we have accomplished...or "not accomplished", etc. This is a normal feeling. What motivated me to record this actual episode, where a few conversations I was having with colleagues and friends recently about this exact situation.

But, I truly and strongly believe that we are now in the PERFECT TIME in our lives to now make more of an impact. Whether it’s on your job, in your business, to start a business, or just better impact the lives of those you love.

Also in this episode, I talk about many Gen Xers and mid-career professionals that are doing game-changing things and making a significant impact.

Key Takeaways:

  • Why “experience” is one of the most powerful virtues that Gen Xers and mid-career professionals/leader have at our disposal
  • Why reinventing yourself is common..and important, especially at this stage in life
  • The fact that right now, more than half, approximately 51%, of all leadership roles globally are now held by Gen X
  • How to leverage new media platforms to tell your story and make an impac
  • Why there are more successful startups and businesses created by Gen X more than any other generation
  • Why it’s again... it is NEVER too late to focus on your goals and your dreams
  • And so much more!

Resources mentioned in this episode:

Thank you for listening!

Sep 12, 2018

On this new episode of Gen X Amplified, we are welcoming back a familiar voice and friend to the show. Hall of Fame keynote speaker, business advisor, and best selling author…the one and only Jay Baer is joining Adrion once again on the podcast.

For this his second visit to Gen X Amplified, Jay and Adrion discuss and unpack his latest book titled: – Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth, which he co-wrote with Daniel Lemin.

Jay Baer is an award-winner speaker, consultant, strategist and whose mission is to help businesses clone their customers. He is also a 7th generation entrepreneur, who has founded five multi-million dollar companies.

Jay is also the President of Convince & Convert, an advisory firm firm that works with the world’s most iconic brands such as The United Nations, 3M, and Hilton.

A New York Times bestselling author, Jay has written six best-selling books, including: Youtility, and Hug Your Haters – which we discussed during his previous visit to Gen X Amplified on episode #027.

On this episode we chat about why brands (both business and personal) embracing the power of “word of mouth” as an intentional strategy, which is the premise of his latest book, Talk Triggers, co-written with Daniel Lemin.

Key Takeaways:

  • That 50% of all purchases are influenced by word of mouth, up to 90% for B2B
  • A talk trigger is defined a strategic operational decision that compels word of mouth
  • Hear various examples and case studies of brands that have very memorable talk triggers
  • Who is Goldie Chan and what is one of her very visible and “colorful” talk triggers?
  • How to motivate your customers to become “volunteer” marketers for your brand
  • What is the 6-step process and framework to build a compelling talk trigger?
  • Why being and adequate and competent is not enough for brands today
  • How Jay and Daniel incorporated their very own ‘talk trigger’ for the book
  • And so much more!

Resources mentioned in this episode:

Jay’s Personal Theme Song (for now)

Thank you for listening!

Sep 5, 2018

During this latest solo episode of Gen X Amplified, I am introducing a new "theme" that I’m starting called "What I've Learned...". And for this episode I will breakdown the 5 key lessons that I learned from my time working at one of the most iconic brands ever… HBO.

I was employed at HBO from 2003-2008. And it was during that time (what many consider to be the "golden age' of HBO), I witnessed many of the inner workings of why HBO is such a successful brand.

There are many virtues I believe that are responsible for the greatness of the HBO brand, yet I wanted to focus on five (5) specific areas that are applicable to many elements of brand development in today's competitive marketplace.

So below are the 5 key lessons that I learned from working at HBO:

  1. Stay true to your brand DNA  - because brands matter

  2. Take big swings, be first, and/or disrupt the market

  3. Provide an exceptional and inviting employee experience (EX)

  4. Celebrate and deliver value to underserved markets

  5. Focus on your personal brand management and peer advocacy

As Gen Xers, our unique and extensive experience gives us plenty of valuable nuggets and lessons to help guide us. Therefore we should be intentional about taking inventory of our experiences and our journey - both personally and professionally.

When we do this, we can cull out valuable lessons and insights that help fuel our ongoing personal growth.

Key Takeaways:

  • Why the “Key Lessons I’ve Learned…” series is starting specifically with focusing on my experience at HBO
  • What are the actual 5 Lessons I learned, and why they still apply for businesses and personal brands today
  • How HBO On Demand was such a game changer in the world of subscription video on demand
  • Why employee experience (EX) is a valuable element for a brand
  • Why you (especially as a Gen Xer) should take self-inventory of your unique and vast experience to unlock key lessons learned
  • Why the value of having a unique an acute focus on your brand DNA is critical
  • And so much more!

Resources mentioned in this episode:

 

Thank you for listening!

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