On this episode of Gen X Amplified, I chat with Walter T. Geer III, digital advertising executive, multi-patent holder, biometric lab creator, and currently the SVP, Group Creative director at TBWA/WorldHealth.
Walter joins us on Gen X Amplified to discuss his viral LinkedIn post (Yeah yeah…40 under 40 and 30 under 30. I’m not impressed…), diversity and inclusion, and why we should all focus on eliminating ageism in the workplace.
Walter T. Geer III serves as the SVP, Group Creative director at TBWA/WorldHealth – which is a leading healthcare agency collective.
A veteran of the digital advertising space, Walter holds a total of six U.S Patents for digital ad formats, and has developed ad products and implemented creative strategies for a variety of publishers and leading technology and media companies including Google, Viacom, NYTimes and MySpace.
Throughout his twenty-year career, Walter has architected market-first usability labs, applying biometric research to the development of creative executions and minimizing risk by understanding how consumer emotions and demographics impact brand engagement.
Walter’s passion also sits at the intersection of story-telling, design, technology, data, and research.
During this episode, Walter and I have a great conversation around age diversity and inclusion, and why there should be more opportunities to highlight the achievements and viability of individuals 40+. And we also get a chance to hear Walter discuss some very compelling stories of people over 40 who reached out directly to him following his post.
On this episode of Gen X Amplified, I am joined by Lindsey Pollak, New York Times bestselling author, keynote speaker, and one of the world's leading experts on Millennials and the multigenerational workplace.
Lindsey is here to actually discuss her latest book, The Remix: How to Lead and Succeed in the Multigenerational Workplace. We are have a very detailed and fun conversation around generations in general, Gen Xers in politics, old movies, and just how awesome it is to be Gen X!
Lindsey Pollak is a leading expert on the Millennial generation and today’s multigenerational workplace. Often called a “translator,” she advises both young professionals looking to succeed in today’s work environment and the organizations that want to recruit, retain and engage them.
Lindsey's latest book, The Remix: How to Lead and Succeed in the Multigenerational Workplace, is much needed guide for today's workforce. In it, Lindsey combines the most recent data with own original research, as well as detailed cased studies from Fortune 500 companies and other top organizations.
Lindsey is also the New York Times bestselling author of Becoming the Boss: New Rules for the Next Generation of Leaders and Getting from College to Career: Your Essential Guide to Succeeding in the Real World.
Her speaking audiences and consulting clients have included over 250 corporations, law firms, conferences and universities, including Citi, Estée Lauder, GE, J.P. Morgan, LinkedIn, PwC, Shearman & Sterling, Yale, Harvard, Wharton and Stanford.
Lindsey’s advice and opinions have appeared in such media outlets as The TODAY Show, The New York Times, The Wall Street Journal, CNN and NPR.
She is a graduate of Yale University and is based in New York City.